PIXAR ANIMATION STUDIOS

Within Pixar’s in-house marketing team, I artistically supported production of international activations and OOH campaigns (theatrical posters, billboards, etc). I worked on Oscar-winning movie Inside Out, Finding Dory, Good Dinosaur, Cars 3, and Incredibles 2; tasks included finishing edits, color conversion, and feedback to international partners.

I creatively managed Disney Japan’s “What If” exhibit which featured 3D interactive Pixar sets, as well as The Good Dinosaur Toronto parade float and Inside Out social stickers.

FINDING DORY TEASER POSTERS

I performed digital touch ups and color conversion.

BILLBOARDS & OOH

INSIDE OUT

Social Stickers

I led Pixar approvals and feedback for the development of Inside Out social stickers (used on Facebook, WhatsApp, Line, etc. as a marketing tactic). I provided feedback on colors, character design, and motion.

PR STILLS

I performed digital edits (shadows, painting out artifacts, etc.).

Hong Kong Activation

As the Pixar lead for international activations, I led feedback and art direction for Disney’s Hong Kong mall brand activation leading up to Inside Out theatrical release. They created a 3D sculpture exhibit in a mall to promote organic social posts, encouraging people to take photos.

The Inside Out Director and Executive Producer loved the sculptures so much that they paid out of pocket to ship the sculpts from Hong Kong to be premanently displayed in the Pixar corporate campus.

The Good Dinosaur Marketing/PR Stills

I was in charge of scrubbing the film for scenes that would make good Marketing/PR still images, and then assigning to our marketing TD’s to render without blur/etc. I would then take the resulting render and do additional Photoshop touch-ups before uploading to the Disney portal for our marketing partners.

Toronto Parade Float

The Disney Canada team approached us to help with creative feedback on their Good Dinosaur Toronto parade float designs/schematics. As the Pixar point of contact for international activation programs, I acted as a brand steward to ensure the proposed designs stayed true to the film. Unfortunately I was not happy with how the eyes and colors turned out, but I managed to help the vendor correct body proportions.

Incredibles 2 & Finding dory Character Poses

I was responsible for assigning character poses to the TD’s to pose, light and render. These poses would be used for Consumer Products and other Disney marketing materials. I was responsible for finishing edits in Photoshop (ex. shadows and touch-ups).

JAPAN PIXAR EXHIBIT

What If?

I led creative feedback and art direction on the Japan “What If?” Interactive Storybook Exhibit production from concept to creation, as the point-person at Pixar. I partnered closely with Disney Japan representatives to provide feedback on brand alignment and art direction, and then managed the team of technical directors who created the digital assets.