FREELANCE

GRUBHUB: SNAPCHAT AR LENS

Challenge: Grubhub approached creative agency Rickhouse for a proof of concept AR Lens for their Snapchat campaign targeting young Snap users and drive orders.

Idea: Based on performance of prior GH video creatives, I pitched a concept mimicking the experience of eating sushi takeout. I directed a 3D developer to create the POC, which GH’s marketing team loved and launched as part of their campaign test.

Google Ads: E-mail Marketing

I pitched this e-mail marketing motion design to Google’s retainer creative agency, Firewood. The purpose was to leverage Google Ad’s new branding to create compelling messaging and drive CTR on email marketing. Firewood received the creative positively.

Miami Ad School

As a student of the 2018 MAS Creative Strategy Bootcamp in Sydney, I studied under Creative Directors and Strategists at renowned agencies like Ogilvy, TBWA, JWT, and more. Every week, I received new briefs for which I had to create the strategy and concepts. We also participated in live pitches to clients.

Bumble: Social

WOMEN TAKING INITIATIVE

Challenge: Bumble needs to steal market share from Tinder, by positioning itself as the more progressive, female-friendly alternative

Idea: Modernize fairy tales to reflect the diversity and flipped expectations of dating today, specifically empowering women to make the first move in dating. Target women on social (IG and FB).

Bonds:OOH

New push-up Bra

Challenge: After a successful “BOOBS” OOH campaign, Bonds (a leading Australian department store) needs to find a fresh way to follow up and market their new push-up bra.

Idea: Visually break the OOH silhouette to show the bra “pushes up”.

Non-Smoking Bus Stop PSA: OOH/Activation

Challenge: Get smokers to stop smoking too close to bus stops

IDEA #1: Create an activation in which oxygen air masks (like on airplanes) deploy when smoke alarms detect an active smoker standing too close.

IDEA #2: Write tiny text on the OOH poster so only people nearby can read it, and if a smoker can read it, call them out for being too close.