Amazon Devices OFFLINE Marketing

Offline Retail Fixtures

I led the designs of offline retail fixtures such as Best Buy’s Alexa Super Table below, including hero TV content and digital interactive touchbars where customers can learn more and compare Echo products.

 

Interactive Touchbar Preview

 

Echo Show on-Device DemoS

I led the designs of on-device demos for all retail Echo Show devices such as below for US, CA, and MX locales.

Echo Show 10 Interactive Demo

Echo Show 21 Interactive Demo

Best Buy TV Wall Takeover

I led the design of Best Buy’s holiday season TV wall takeover featuring Echo Show 8 and Alexa benefits. I wrote the script and led the agency on motion design of the video.

Amazon Kids+  

Alexa, Call Santa

As the Creative Manager/Lead for children’s content on Amazon Kids+ (aka. FreeTime), I led a team of writers and external animation studios to create content for kids 3-12 years old. In 2019, I directed the “Alexa, call Santa” animated shorts on Echo Show for a brief from the Alexa Comms team to upsell the calling function. I developed the stories and character designs such as below.

Character designs done by me

Call Santa Voicemail painting which plays outside of the holiday season

Santa stickers to commemorate the successful project launch

Amazon customer posted positive feedback to Instagram (organic and unpaid)

Call Santa resulted in +400% YoY growth in unique users with average video repeat at 4x per viewer.

5-star Amazon customer feedback includes the following:

“Awesome for the kiddos. Amazon technology wins again! This is so imaginative and fun, especially with an Echo Show. The kids are loving that they can see Santa and his elfs. Who needs elf on the shelf? This is so much cooler!” - K. Hamilton

“My son and I called Santa at least 6 times in a row! I think I was more excited than him. We love this feature!” - Grey’s Mommy

“Total excitement. My 4 yr old granddaughter was so excited to talk to Santa and his elves, the look on her face and her interaction with them was priceless. Love it!!” - Lisa Frederickson

 

Kids+ (aka. Freetime) tutorial Video

I provided creative feedback on the script and designs to the animation vendor to assist the UX Lead on this tutorial.

Alexa & Kidz Bop Duet: Monster Mash

I worked with our Business Development team to do a seasonal Halloween activation on Alexa for Kids, and we reached out to Kidz Bop for a duet collaboration, which they were excited to do for free for marketing engagement. I directed the singing and music editing, and we successfully gained 10x the engagement of the prior year’s Halloween activation.